About the research

Overarching aim of the study

The purpose of the research is to share the tips and experiences of Australian businesses already participating or wishing to participate in the Asian economy as well as reaching into businesses that haven't yet considered their involvement.

Methodology

The study was conducted via telephone interviewing and online surveys. All telephone interviewing was conducted from our South Melbourne telephone research unit.

Respondents are decision makers for business operation, typically Finance Directors, managers or owners.

Fieldwork was conducted between 10th August to 7th September 2015.

Audiences

Active

Already have operations or business dealings with Asia

Planners

Considering operations or business dealings with Asia

Potentials

Not considering operations or business dealings with Asia

Sample Profile
Sample size # Percentage of sample %
Total 1,017 100
Segment Actives 353 35
Planners 203 20
Potentials 461 45
Annual Turnover Small $250k - $4.9m 381 37
Medium $5m - $39m 393 39
Large $40m - $500m 243 24
Sectors Services 346 34
Agriculture, Forestry & Fishing 42 4
Construction, Property Operators & Real Estate services 127 12
Healthcare 86 8
Location NSW / ACT 319 31
VIC 269 26
QLD 170 17
WA 124 12
SA / NT 96 9
TAS 39 4